Tag Archives: indie publishing

The Dream World Collective is now FREE on Wattpad!

Happy Tuesday, everyone!

I’m excited to announce that you can now read The Dream World Collective on Wattpad. There’s a good chunk to get started with, and I’ll be posting more regularly.

I love this story. It’s about five friends who quit their jobs and move in together to do what they love, and it’s sweet and silly and geeky and heartwarming. If you’re an idealist or a geek or an artist, I wrote this for you.

I can’t wait to share it with you, and I’d love your help getting the word out. Please take a few minutes to check it out and share it with the dreamers in your life.

Read the Dream World Collective on Wattpad!

The Dream World Collective - Manifesto

 

May in Review + June Goals

Hi friends! May completely snuck up on me. Between a series launch, a string of family visits, and a heavy workload at the day job, I seriously didn’t even notice we were in a new month until about the 10th. It was, frankly, unsettling. Nevertheless, May was full of exciting developments. Let’s take a look.

May Accomplishments

1. Hubris Towers series launch!

Hubris Towers

Seriously! Go check it out!

Bill and I published Episode 1 of our new comedy series. It’s so good! You should totally read it!

  • Reader response has been phenomenal, with almost unanimous 5-star reviews to date. Brilliant!
  • First-month ebook sales were a little lower than I expected, but should pick up as we release new episodes.
  • The paperback Pocket Edition was surprisingly popular. I expected to sell a few to die-hard fans, but we sold dozens of them. Maybe because it comes with a free Kindle copy on Amazon. (Boom! Marketed.)

2. My first free promo I made The Stone & the Song free for two weekends in May, and—wow! Suddenly I understand why people use free promos!

  • My book hit #1 Free in Fairy Tales on the first day of the promo and stayed there for the rest of the weekend!
  • Downloads in the first day more than doubled my first month’s sales, and over the course of the two weekends I ended up with hundreds of downloads.
  • This is the first time I’ve definitively broken out of the friends-of-friends sphere of readers, and also resulted in my first (5-star!) review from a total stranger.
  • The first weekend did about four times as well as the second, and I have no idea why. Let me know if you have any theories or have seen similar results.

3. First multi-platform release The Stone & the Song is my KDP Select guinea pig, but long-term I definitely want to build up a robust cross-platform audience. Hubris Towers was my first multi-platform release.

  • So far, Hubris Towers is available on Nook, Kobo, Google Play, and Amazon.
  • So far no real traction on the non-Amazon platforms. I’m curious to see how this develops as the series matures and gains momentum. Still pretty sure it’s worth it long-term.

4. Released 2 more sections of the Dream World Collective

5. Wrote about 8,000 words of Hubris Towers Episode 2. (Now with Russians!)

  • Planned release date is June 13. That’s so soon!
  • This is by far the fastest-paced large-scale project I’ve attempted to date, and I’m really excited to see how that helps us build momentum.
  • Sign up here to get a reminder when it comes out

6. The Clickworks Press catalog is expanding! I can’t say too much yet, but I’m getting ready to release the first Clickworks Press book I didn’t write.

  • This is a game-changer. My plan from the beginning has been to make Clickworks Press bigger than me. Bringing in new authors makes it a fundamentally different kind of endeavor, and I’m so excited to be bringing in brilliant talent this early on.
  • Short-term, this helps authors streamline their publishing experience, cross-promote, and get more exposure. It points readers to great new reading experiences. It helps Clickworks Press develop legitimacy, flexibility, and a robust catalog. Long-term, just wait and see. We’ve got some incredibly cool ideas in the pipeline.
  • I’m still thinking through the details of the business model and I’d love to hear what you would find cool and useful. Drop me a line at byfaroe@gmail.com if you’re interested in brainstorming or have some ideas for me.

June Goals

That was long, so I’m going to keep this quick.

  1. Release Hubris Towers Season 1, Episode 2.
  2. Write 1/4 to 1/2+ of Hubris Towers Episode 3.
  3. Release more sections of The Dream World Collective.
  4. [Stretch] Set up a weekly auto-delivery system that will give people happy stories in their inbox.
  5. Iron out the first-phase Clickworks Press model.
  6. Investigate the costs and mechanisms of a Clickworks Press website that can support my super-cool ideas.
  7. [Possibly] Write more of The Unaccountable Death of Derelict Frobisher. Frobisher is the crème de la crème of my writing endeavors (which is saying something). It will not do to neglect it much longer.

What’s new with all of you? Anything I can get excited about with you? Tell me!

Cheers! —Ben

Kate M. Colby: Why I Will Independently Publish

Hi friends!

One of these days I’ll probably get around to writing my own rationale for pursuing (primarily) independent publishing rather than traditional publishing contracts, but in the meantime I want to whet your appetite with this.

Kate Colby is a talented writer and I’ve been growing to greatly appreciate not only her writing but also her professionalism and strategic thinking about fiction as a full-time career. In this post, she lays out the questions, research, and reasons that ultimately led her to indie publishing, and many of them parallel my own.

I’d love to hear your thoughts. Does self-publishing still carry a stigma as far as you’re concerned? As a reader do you pay attention to whether a book was self-published?

Cheers!
—Ben

Catching Your Reader’s Eye. Also Tapirs!

A writer wants to express how amazing her books are, but she can’t seem to pin down which details are the ones that will catch a new reader’s attention. Will she be able to overcome her misleading instincts, or will years of effort and emotion be wasted as her stories gather dust in endless obscurity?

Ok, so that was a prototype.

I just read a book by Libbie Hawker called Gotta Read It! – Five Simple Steps to a Fiction Pitch That Sells. I recommend it. It’s an inexpensive purchase and a quick read, and gave me good insight into what I currently find one of the trickiest parts of my job as an author: writing compelling product descriptions.

Baby tapir!

A couple quick takeaways (one of which is from her recent appearance on the Self Publishing Podcast, which also includes tapirs):

– Authors tend to write about what’s unique about their books, while it’s often more effective to show a reader how the book is like other books they’ve loved.

– Authors often try to summarize the plot and/or describe the awesome story world, which can do more to dilute the story than to promote it.

While the main substance is fairly familiar territory if you’re at all acquainted with how stories work, I found a lot of value in the simple and effective way it gets applied to writing product descriptions and the extremely practical, actionable steps. Plus Ms. Hawker just seems very fun and smart (in fact, she’d probably want me to call her Libbie), and she also writes historical fiction, much of it set in ancient Egypt. Can’t argue with that.

Through all this I also discovered Libbie Hawker’s blog, which has some great posts on the writing life and the publishing industry, from the perspective of a smart, frank, and funny successful full-time novelist.

Link: Gotta Read It! by Libbie Hawker

Cheers!

—Ben

Hubris Towers: My Secret Master Plan, Mk. I

Ok, so writing Hubris Towers is officially getting addictive. This is my first deep fiction collaboration—working with Bill, who blogs here—and it’s so much fun that I want to give you a behind-the-scenes peek at our process, my personal goals, and some fun new things I’m trying with this project.

Before I go further, a caveat: This is all highly speculative and subject to change. Part of the fun of this project is the freedom to try things out and experiment freely.

Serial Structure

Right now we’re planning on writing episodes of 12.5-15k words each—that’s about 35-45 pages—with eight episodes to a season. That lets us bundle each season into a solid, novel-length book, idea being that we could sell the book at a discount to reward loyal readers who know they’ll read the whole season, while also serving everyone who’s eager and likes a steady drip of new stories as they come out.

It wouldn’t be out of the question to release an episode a month, though for now we’re both sustaining day jobs, families, real lives, and other writing projects, so we’ll see. But even with a slightly slower pace that’s a steady output of a full season each year in steady, snackable chunks.

Our Collaborative Process

Bill and I have been friends for decades. We were friends in grade school in Ankara, Turkey, where we would routinely spend the night at each other’s houses on short notice and spend long hours reading and writing and plotting together, and now we live a few blocks apart in Baltimore, where, along with some other friends, our families have dinner together several times a week and we spend long hours sipping whiskey and reading stories and talking philosophy or theology or writing.

So you could say we’ve got an understanding of one another by now. I pray everyone who’s reading this has or will one day have friends like mine—it’s a massive blessing and one of the most fulfilling parts of my life.

Mushiness aside, here’s how we’ve got the collaborative process set up so far.

We met for a couple big-picture brainstorming sessions to lay out the story concept, setting, and characters. At the last of those meetings we sketched out the overall arc of Season 1, then developed it into paragraph-length summaries of each of the eight episodes, along with a few ongoing hooks and interesting ideas that will take us into Season 2.

I’m great with characters and settings, and my prose skills are pretty solid, but I have always found plots a lot harder to develop. Bill is a veritable fountain of brilliant plot turns and devices. I can say something like “We just need these three impossible things to happen. All at once.” And then he’ll think for a second and lay out a plan for how all three of them can happen at once, with this other clever twist developing in the background. So the plotting went pretty quickly with Bill in the room.

Short version: We had a four-hour meeting where we made each other laugh constantly.

Then Bill expanded Episode 1 into a detailed summary of a few thousand words, say a quarter to a third of the total projected length.

I’ve taken that summary and am fleshing it out into the full draft. We have very compatible senses of humor and are both being pretty unselfish with the plot, so it’s really turning into the best of both worlds. He’ll put all his best ideas in the summary, then I’ll take those, run with them, and add my own. I suspect it’s going to start turning into a sort of contest of trying to make each other laugh out loud. Certainly that’s where it’s going so far.

A Series That Pays Minimum Wage

This is a little ambitious, but I want to see if we can make this a project that pays minimum wage or better on average. Our plan is to keep it light, fun, and fast, and it occurred to me that I can actually track all the time I spend on it and calculate my overall hourly earnings for the project.

With our collaborative process it’s a pretty speedy production cycle, and I bet the serial structure will help us be efficient with post-production and may even net some economies of scale like, say, repeating cover design elements within seasons or bulk purchase of ISBNs.

My part of the planning for Season 1 is basically done, and took about 4 hours. I’ve since maintained an overall average of 15 words per minute composing the draft. If I can maintain that, writing a season of 100,000 words will total around 111 hours of writing time. Let’s add 20 hours to account for post-production. That may seem optimistic, but I’m only counting my own time here. With Bill’s help my time on editing should be minimal, and I think we can get the compiling and publishing down to a science.

I’m going to assume the average reader (who goes on to finish Season 1) buys one standalone episode then gets the full season. With that assumption and a 50/50 income split, some back-of-envelope calculations indicate we’d need a little under 600 readers for me to make minimum wage on this. And that’s not out of the question by any means. If I can bump my speed up to 25 words per minute the minimum-wage point drops below 400 readers. That’s really not out of the question. The Stone and the Song passed 100 sales in its first month and that was just my very first short, preliminary test run, with no product funnels in place and minimal marketing. Hubris Towers will be building on itself over months and will have both Bill’s network and mine drawing readers.

Anyway, that’s all kind of pie in the sky, but it’s fun to think about.

More to the point, at this stage the writing is cracking me up constantly. It’s so much fun I’m stealing time from other projects, even Frobisher, which I love, to write more of Episode 1. I’ve already written about 10 times as much for it as I meant to this month, to the extent that it’s almost becoming a problem. Except not really, obviously. Glee! I can’t wait to unveil it in all its Wodehouse-y (Wodehouse-ish? Wodehomely?) glory. Patience.

Cheers!

—Ben

February in Review + March Goals

Some pretty cool writers I follow are writing month-end reviews and goals. It’s a great idea. I might make a practice of it, too. Certainly last month was great and this month is exciting, so I’m going to try it out today.

February Accomplishments

  1. I released my first story,The Stone and the Song, on Amazon. Lots of work, but a smashing success!
  2. Released 2 more sections of The Dream World Collective.
  3. Launched my mailing list and got 2-3x industry average open and click rates. Because my people are awesome. Sign up here for friendly notes and mysterious missions.
  4. Wrote more of The Unaccountable Death of Derelict Frobisher. Uncharacteristically, I’m not sure how much.
  5. Recorded about half of the audiobook version of The Stone and the Song.
  6. Established rough concept for Hubris Towers, an upcoming serial fiction collaboration, with Bill.
  7. Wrote a blog post every week day.

March Goals

  1. The Unaccountable Death of Derelict Frobisher – Current word count: 96,642
    • Minimum: Write 12,000 words (avg. 3,000/wk)
    • Target: Write 22,000 words (avg. 5,000/wk)
    • Stretch: Round it up and hit 120,000 words total. (That’s my projected total word count! Could finish the rough draft this month! That’s crazy!)
  2. The Dream World Collective
    • Minimum: Release 2 sections on Patreon
    • Target: Release 3 sections and overview remaining rewrites needed before launch
    • Stretch: Release 4 sections and overview
  3. The Stone and the Song
    • Minimum: Keep encouraging readers to leave reviews
    • Target: Release paperback
    • Stretch: Release paperback and audiobook
  4. Hubris Towers
    • Minimum: Sketch characters, setting, and rough arc for Season 1
    • Target: Above plus sketch concept for each episode in Season 1
    • Stretch: Above plus write partial episode to test process and develop speed projections
  5. Write a blog post every week day.

Oh, man. This is such an exciting time! Let me know in comments or at byfaroe at gmail dot com if you’re interested in beta reading, collaborating, or chatting about the art and business of writing. I love this stuff and I love finding other writers who are serious about making it a career and/or lifestyle.

Cheers!

—Ben

Book Launch: Detailed Breakdown + Debrief

Kara Jorgensen, author of The Earl of Brass and The Winter Garden, asked about how I marketed The Stone and the Song during its recent launch. (For those just joining, this was my debut launch and hit the top 10k in Amazon paid rankings, selling nearly 100 copies in the first ten days with no budget and no pre-existing mailing list.)

My reply got way too long for comments, and I’ve been wanting to share this anyway in case it’s helpful to any other authors out there, so here it is.

Results

  • Nearly 100 sales in first 10 days
  • 4 days on the Top 20 Amazon Best Seller list in Fairy Tales
  • Broke the top 10k in Amazon paid rankings
  • Multiple five-star reviews on Amazon within first few days of release. (It appears a couple have since disappeared. I’m looking into this.)

Wave 1: The Big Facebook Bonanza

For this launch the announcements went in two waves. I announced the pre-order on Facebook, and a bunch of friends were really excited and shared the announcements and/or made announcements of their own. I probably had around 10-12 friends who shared/announced at least once, including 3-5 friends who went crazy and put it up once or twice a day or more for the first few days.

The Stone and the Song, coming Feb 21, 2015 (!)

I’ve lived in multiple cities and have always been working to become a professional author, so I had a pretty wide base of friends excited for me. I think the great cover and professional presentation helped push a lot of people into taking the book seriously and being genuinely intrigued or excited about it, not just casually happy for me, and the pre-order discount (99 cents) made it pretty low-commitment.

So people started ordering, which gave me an early surge in rankings and Hot New Releases, and I shared screenshots (on FB) to keep the excitement going and help legitimize the book as a serious endeavor, not just a “cool thing my friend did.” Then my crazy-cool friends shared those, etc. This first burst lasted 2-3 days, during which I got 50-60 pre-orders.

Wave 2: Building A Mailing List

A few days later, I launched my mailing list (more details here) with a broadcast to 420+ old friends and acquaintances. Of these about 60 bounced, and of the rest about half opened the note and 30-40 signed up for my mailing list. During the day or two after that email my total pre-orders went a little above 80, with a few more trickling in since then. By then I’d fallen far off in rankings, but this second The Stone & the Song hits Amazon Hot New Releases!surge pushed me back up into the Top 12k-15k in Amazon Paid (and top 15-25 in Fairy Tales, and Hot New Releases again) for a couple days.

Note: I’m not keeping the huge list. I may send one reminder, but otherwise I’m only emailing the people who actually opted in.

I was also fairly shameless about telling relevant friends and coworkers about my book, but (hopefully) without being too weird about it. It’s tricky riding the line between helping people find it if they’d be interested but not making them feel obligated or awkward if they’re not. Main thing there is to think from their perspective. I try not to spew my announcements to everyone, but to think about who might genuinely enjoy what I’ve got and let them know it exists.

Initial Follow-Up

My real goal from this launch is to get 25 Amazon reviews by March 7, two weeks after release. With over 85 sales, a ghost army of amazing supporters appearing from nowhere, and consistent messaging that this is the best way for readers to help me, I think that’s realistic. These reviews will harness the goodwill and momentum of the launch and put it in a lasting form that (I hope) will drive Amazon to start putting the book in also-bought lists and recommendation emails and convince new readers to buy it.

I contacted my shiny new mailing list with a last-chance reminder on the final day of pre-orders. Going forward I’m going to send an intro email describing some exciting upcoming projects and ideas, but mostly the goal is to figure out cool new ways to delight my list. I’ve got them preliminarily self-segmented into readers, writers, adventurers, enigmas, etc., along with asking who’s interested in what (updates, collaboration, friendly notes, experiments), and my philosophy is that the list is more for them than for me. More to come on that. Sign up here if you’re interested in joining in.

The book itself has an unobtrusive sign-up link on the copyright page and some pretty carefully-thought-out calls to action in the back, inviting people to sign up for my mailing list, support me on Patreon, or email me. It also has a sample of my next novel followed by links to where you can read it free for now and a reminder to sign up for the mailing list. The goal is to find those who liked my story enough to read it to the end, give them a taste of what else is available, provide an overabundance of fun and value, and get a way to stay in touch. I’m excited to see how this develops over the next couple weeks as my 80+ initial buyers get time to read and finish the story.

Lessons Learned

This was a test run and I’ve learned a lot. Knowing what I know now, I would have done it a little differently.

1. I’d just release directly (with a limited-time discount) instead of making a pre-order. I could have had readers leaving reviews on Amazon or sharing their thoughts about the story on social media throughout the launch week rather than just going on hearsay and product description.

2. I’d have been ready to send out the email as soon as momentum started dying down. I was still figuring out mailing lists and refining my contact list, and ended up having about a 2-3 day delay between the two big surges, and my sales rank dipped to 100k (and even, briefly, close to 200k). I think if I’d timed it better I could have had a sustained 10-20 sales/day for 5-6 days in a row. I don’t have details, but I get the impression that’s getting close to where Amazon’s algorithms would start picking it up a little more seriously and it might have started getting some organic sales and building on itself a bit.

3. I’d have contrived a way to keep up the engagement on FB through the day. I have a day job (and no smart phone) so wasn’t able to respond to peoples’ shares, encouragement, questions, etc. during the day. My bitlinks and my friends who were watching corroborrated that the action fell off around 11am. My wife and I have since realized that she can help keep things going from home while I’m at work :]

4. I’d have proofread a little more carefully. I ended up getting a little impatient and loading the final compile at 2am a day or two before deadline. It turned out there were still a few typos. Luckily I was able to fix some of these early on and upload the fix during the pre-order period. A hard lesson was that Amazon freezes the design 2-3 days before launch. I had a couple final adjustments to the manuscript that unfortunately didn’t make it to the pre-order customers even though I uploaded the changed version within minutes after Amazon unfroze the book. Not critical, and they can set their accounts to get the updated version, but it bothered the perfectionist in me.

5. I wish I had figured out a way to get a list of people who bought the book. It would make it really easy to express gratitude, remind people to leave reviews, check for interest in future releases, notify buyers about the changes in 4 above, etc. Anybody have a good way to do this?

It was all a ton of work and a ton of fun. I’m trying to mostly put it behind me and get back to work on actual writing now. This has more than ever driven home for me how good it will be to have a catalog of other books I can direct eager parties to.

Any ideas on things I could have done better? Questions or experiences of your own you’d like to share? Leave a comment! I’d love to hear from you.

Cheers!

—Ben

Building Your Author Mailing List From Scratch

In all my research about how to market your books, the consensus I keep finding is that the real foundation for an effective strategy comes down to two things: your next book and your mailing list.

This makes sense. Each book boosts all the rest, and there’s no point in finding ways to drive traffic if there’s no high-quality catalog of books for people to find. And for all the social media and book promotions and algorithm hacking, I can’t imagine a more stable and consistent way to make sales than to have a list of people who like what you do and have asked you to contact them directly when you have new work available. So while I’m constantly experimenting and researching to find and harness good ways to get the word out, my fundamental strategy rests on writing more books and maintaining a strong mailing list.

Except I don’t have a mailing list yet.

This sets up an interesting situation. I’ve already been a bit noisy about my book launch (speaking of which – get your copy before the price goes up on Saturday!) And while I don’t mind a bit of justifiable self-promotion, I really don’t want to be that friend who’s constantly trying to get you to buy my book, so I’m not going to just put all my friends on my mailing list (which is poor practice and borderline unethical anyway), and I’m a little hesitant to even broadcast a lot of invites.

But I also have some amazing friends who will do everything in their power to help me get the word out, who eagerly want updates, and who will be all the more effective if I can give some clear goals and unified direction. I want them on my list. And across years, cities, and continents, I’ve built up wonderful circles of friends and acquaintances who, though we may have fallen out of touch, might be very excited to read my books and get in on the fun.

Or possibly some of them have forgotten who I am.

So how do you start a list that has everyone who should be on it but nobody who shouldn’t?

Here’s the solution I’ve come up with. I’d love to hear what you guys have done. I’ve gone through my entire contact list (including some very old and diverse acquaintances) and narrowed it to just the people I remember and I think might remember me and be interested in the fact that I’m publishing books now.

I’m getting set up with a mailing list service—still testing things out, but probably MailChimp—and I’m going to make a burner list out of those contacts. I’ll send out one email letting them know about the launch and upcoming cool stuff and give them a link to sign up if they want updates. I’ll probably send a reminder or two in a few days, just because sometimes people miss emails. And then I’ll delete that list. Anyone who signs up for more will get it, and I won’t bother the others any further.

The fun thing is that since I’m a geek and game-obsessed and process-oriented and (let’s admit it) unnecessarily complicated about stuff, I’m already finding some really fun possibilities for segmenting the lists. I’m playing with interesting sign-up forms that will help me find which of my people are big readers or aspiring writers, who’s a socialite and who’s an enigma, who wants to spread the word and who likes missions and experiments.

But more on that later. Or you can sign up here and get in on the ground floor. I’ll warn you now, it’s all experimental and subject to change. But I think it’s going to get pretty sweet.

Should Self-Publishers Try to Hide It?

Still on vacation, so another quick one today.

I see a lot of tips for how to make your self-published book look more official/legitimate, things like having a complicated copyright page or getting an ISBN through your own “press,” not under your own name (or generically through CreateSpace or similar).

Beyond making sure your production quality is flawless, do you think a self-publisher should try to look like an “official” publishing house, or is it fine to openly acknowledge that you’re one person putting out your own books? Writers, what are your thoughts and experiences? Readers, do you get turned off from a high-quality book when you find out it’s self-published?

Building Momentum on an Amazon Launch: Early Lessons

We’re one day into pre-orders and The Stone and the Song has hit the Amazon Hot New Releases list and #21 Best Seller in Fairy Tales! As an author with a tiny budget and minimal platform, I count that as a big win, though still a preliminary one. Here’s what I’m learning so far. (And you can pre-order here if you want a copy.)

150211.0930 Stone & Song FT Best Sellers 21

Almost up to the front page!

What Went Well

Presentation matters. Everybody says it, and it’s true. Get your cover and your product description as polished as humanly possible. What you’re watching for is a visceral reaction when you show someone. My cover and my description have gotten some big reactions—people exclaim or jump up or lean forward. They’re my friends, but the key here is that I watched people go from just being happy for me to being genuinely excited about the book itself. It’s beautiful and intriguing and it looks like the real deal. That added a whole different energy to the launch.

Use trackable links. I used Bitly to post my links, which gave me clear line of sight on how the message was spreading. I don’t know of any way to see how many people have viewed your Amazon product page, but I was still able to keep on top of how many people clicked through to see the product page. Leave me a comment if you know of a better way to do this. (For the record, I got about 50 clicks on the first day.)

Set a clear goal and communicate it. For this project, I’m not mainly focused on sales numbers. My goal is to get 25 Amazon reviews within 1-2 weeks of release. I have mentioned this over and over, on Facebook, in person, on the blog. Basically any time I tell people the book is available, I tell them my goal as well.

This works on a lot of levels. A review (especially a good review early on) is a lot more significant long-term than a sale. With the pre-order discount, I get about 35 cents per sale. But say you’re browsing on Amazon. Think about how differently you’d approach a book with dozens of fairly high reviews and a book with one or two reviews, or none. The latter looks bare and amateurish, and you have no way to get a sense of the book’s quality and content. The former looks well-established, fairly popular, and has plenty of reader experiences for you to connect with as a potential reader.

But this goal also gives my readers and friends a project to get behind, something that’s beyond just me and my sales numbers. It gives us something to push for together, a message to pass on, a sense of purpose, and (I trust) a big moment to celebrate together in the near future. It’s a great way to bond with readers and add energy to the launch whlie building a solid foundation for future sales.

The Stone & the Song hits Amazon Hot New Releases!

The Stone & the Song hits Amazon Hot New Releases!

Things to Improve

Be available. I made a quick Facebook post announcing the pre-order and a minimal blog post, then didn’t touch it all day because I have a day job (and no smartphone). I have amazing friends, so within 4 hours this still became the most-seen and most-clicked announcement I’ve ever made, but Bitly and my more-connected friends both told me that the action died down around 11am. I bet if I’d been able to check in periodically, even just for brief thanks, likes, and answers to some questions/issues that arose, it would have maintained a slow burn throughout the day and helped the word spread even further than it did.

Fresh eyes. I sent the final version to Amazon at 2am after a grueling day and night of post-production—writing marketing copy, arranging final layout, tiny corrections, check, tiny corrections, check again. Needless to say, my brain was mush, and I ended up missing a pretty glaring issue on the front page. Luckily a friend caught it early on, but probably better to sleep on it, get another pair of eyes on it, and then post it for the world to see.

Looking Ahead

Slow and steady. I got 20 pre-orders the first day. What excited me far more was that I had 5 more a few hours into the second day, up to 8 around noon. While I’m incredibly excited and grateful to have such loyal and vocal friends, one of my big fears is that I’ll tell them about my book, they’ll all buy it, and that will be the end of it. My second-day pre-orders are an indication that I might be setting up for sustainable sales, not just a flash in the pan.

I used to think in total sales, but I’ve found that the more meaningful metric seems to be sales per day. It’s not really about getting a big crowd to do something; it’s about establishing the visibility and credibility you need to consistently keep drawing new readers. My friend Bill has a great analogy about rolling snowballs; the bigger the initial snowball, the easier it is to get momentum, but the real point is to get the ball rolling so it keeps growing. Your crowd is your initial snowball, but the win is to get a steady stream of new readers too.

To assist with this, I’m actually staggering my announcements a bit. I’m going to be sending emails to potentially interested friends-and-relations who maybe didn’t see it on Facebook, and telling different circles of friends as I naturally run into them. From what I hear, this may also help maintain a higher or more stable sales rank, since Amazon now looks for sustained sales rather than raw totals.

Keeping the readers I get. The book includes a sneak peek of my next novel and links that make it easy to read more, sign up for my mailing list, or support me on Patreon. I’d love to get this book to as many people as I can, but I’d especially like to find the people who like it and the sample enough to stay in touch.

So that’s what I’m finding so far. What about you guys? Any interesting questions or findings or ideas for me?

Also, don’t forget to pre-order The Stone and the Song. It’s only 99 cents through 2/21/15. And be sure to leave a review! (Heh heh. See?)

Cheers!

—Ben